Tickets for Marvel's Black Panther are pre-selling at an incredible rate, outpacing the presales for any previous MCU movie, and any superhero movie from 2017. With the movie projected to become a massive hit, the popular Texas-based theatre chain Alamo Drafthouse is encouraging Black Panther fans to give back.
When purchasing movie tickets on the Alamo Drafthouse website, patrons have the option to make a contribution to their Black Panther Charity Donation program. The request states:
"We've been inspired by King T'Challa and the awesome people taking the #BlackPantherChallenge. Join us and donate to help a local community group in your area."
The Black Panther Challenge is an initiative that aims to give kids from low-income families a chance to see the movie. While the initiative was started by Frederick Joseph in New York, it has spread across the United States.
Fans who buy tickets on the Drafthouse website have the option of making a donation of $1, $3 or $5—money that will be given to a community group in the donor's area.
With the film projected to land in the $120 million range in its opening weekend, there are definitely a ton of potential donors to this cause.