Mobile content distributor MFORMA announced today that it has signed a licensing agreement with Marvel Enterprises to publish mobile content based on Marvel franchises.
"Marvel will be a force in mobile, just as they have been a force in every other medium they have entered," said MFORMA's Matt Edelman. "Our existing Marvel-branded mobile offering based on X-Men, which was co-published with Activision, has been very successful and I see that the possibilities of what we can create and deliver based on Marvel's rich, diverse, and fascinating set of characters are endless. The built-in audience is huge and global, and we will provide something for everyone. Our plan is expansive and includes every form of mobile entertainment so we can establish each Marvel property as a mobile franchise in its own right."
The deal covers all markets worldwide, with the exception of Japan. MFORMA will also host Marvel Mobile, part of www.marvel.com as a wireless and online hub for mobile Marvel media.