Elaborates Deadline,the show "centers on the adventures of Joanna Beauchamp (Julia Ormond) and her two adult daughters Freya (Jenna Dewan-Tatum) and Ingrid (Rachel Boston) — both of whom unknowingly are their family’s next generation of witches.Madchen Amick stars as Joanna’s mischievous witch sister Wendy. 'This is one of the most exciting ensemble casts we’ve seen and the whole show is fresh, original and just right for Lifetime,' Lifetime’s EVP Rob Sharenow said. Maggie Friedman (Eastwick) wrote the pilot, which was directed by Mark Waters (Mean Girls), and will executive produce Witches Of East End with Erwin Stoff (The Matrix) of 3 Arts Entertainment."
The series joins Lifetime returning dramas "The Client List" and "Army Wives" and soon-to-premiere soap "Devious Maids" on Lifetime's original programming slate. The network recently canceled dramedy "Drop Dead Diva."