When Marvel returns to SXSW their House of Ideas will unveil new initiative that will redefine the comic book world with five innovative can't miss announcements. After the Marvel: House of Ideas panel concludes, fans in attendance will receive a limited edition AGE OF ULTRON SXSW VARIANT COVER #1 (while supplies last) and a chance to have it signed by Axel Alonso in a special Marvel signing session. This will be on Sunday, March 10 at 1pm (CST) on the GEEK stage at the Palmer Events Center. This event is free and open to the public, so everyone can be on hand to see Marvel’s newest game-changing innovations.