Disney CEO Bob Iger Says Disney+ Will Allow AI-Generated Content As Studio Embraces Controversial Technology

@SonOfAGif - Too late it’s already happening. The matrix tried to warn us. The tagline is - “the future is not user friendly.”

@SonOfAGif - There is a big difference between AI driven and AI as a tool which is oft lost in such debates.

Even a more autonomous generative AI can be used JUST as a tool to churn out ideas, test concepts for instance (ie potential storyboard type pitches only) in a faster/more labour saving way which is fine if you then have humans choosing what it churned out that looks decent as a basis for human created stories/designs. Then after that AI can be used to reduce manpower hours with the post-prod CGI which again if based on human's filmed/motion captured and oversight from humans with what it churns out is fine as demand for CGI is outstripping available workforce hence why increasingly less polished and will likely be more efficient at spotting and editing out rogue camera shadows, stray coffee cups and other such common bloopers humans sometimes miss.

ALL of that said, yes, leaving AI fully in the driving seat for story ideas, AI actors and human free AI animation is ALL majorly problematic on many, many levels outside the small window of a kid able to create a short using a Disney IP by giving AI prompts isn't a terrible idea provided safeguards to avoid the Fortnite/Darth Vader type issues or worse.

TLDR depends EXACTLY what is meant when talking AI, isn't always clear cut if a good or bad thing as proven in medical research where autonomous AI running simulations, permutations and analysis of scans/tests isn't replacing scientists but vastly speeding up finding effective new treatments etc.

@TheVisionary25 - Kids have increasingly short attention spans, having apps on D+ where a kid could create their own short animations (with strong safeguards) could vastly increase how long kids engage with the platform in a cost effective way thus providing more profits for new, Human driven creation of good quality content for the rest of us :D

The Beeb has been experimenting with that kind of stuff a lot on their educational online platforms to overall great effect.

Also if it speeds up fine tuning of CGI, without removing all the human man hours involved in making films/shows that would be an overall great thing as there isn't enough and never likely to be enough working in the CGI field to meet the demand and current time restraints (and too oft showing).

@kayliepain - [frick] off, Kaylie.

@Fogs - It's a tricky balance, as others have said. It's a valuable tool for increasing efficiency and kickstarting difficult projects. I think it's a good sign that they're being transparent about it, at least. But yeah, the second a human being loses a job to AI, that's over the line.

@TheJok3r - It happened to the people who worked with stop motion, happened to ones who specialised in 2D when 3D became the cheaper faster option. Our teachers had been warning us about this for years. You have to adapt with it. Yeah, you will still find jobs for those who are willing to pay more to see it done the old way but it's going to be a lot less common than it already is.

@TheJok3r - The solution would be to slow tech down. Never gonna happen. Sad but true.

@TheJok3r - you clearly don't know a lot about AI if you believe all the work is done by it. It's like stating photoshop filters will kill the jobs of those responsible for manually adding clouds in photos.

@Fogs - "you clearly don't know a lot about AI if you believe all the work is done by it."

It's literally happening in front of our eyes. Thousands of people are being let go as a result of companies going full automation. Do you not read the news ? Amazon is on track to cutting over half a million jobs over the next 2 years.

"It's like stating photoshop filters will kill the jobs of those responsible for manually adding clouds in photos."

That's not even a close comparison, as both photoshop and manual painting still require people to do the work; AI does not.

@TheJok3r -
The is Timmy, Timmy has no concept of how to choreograph a fight scene so Timmy just tells the computer to show batman and superman fighting and calls it a day.
This is Chad, Chad has a background in martial arts, when chad ask's the computer to show batman fighting superman he notices shit don't look right, Chad continue's trying multiple prompts and looking up alternate methods until that shit looks how he knows it should look.

Who do you think is going to get the better result? Who do you think a studio is going to put money behind in order to ensure that fight looks good enough for the big screen?

@TheJok3r - "both photoshop and manual painting still require people to do the work; AI does not."

As I said, you don't know what you're talking about.

As a bonus, it doesn't take more than 2 interactions for people to call for State control. It's nuts we see this in 2025.

Please research the term "Luddite", maybe you'll relate.

@HashTagSwagg - Hey, I have a list of backup professions for people losing their jobs to AI:

Lamplighter
Knocker-upper (human alarm clock)
Switchboard operator
Elevator operator
Film projectionist (traditional reel-based)
Typist / stenographer
Telegraphist / telegraph operator
Town crier
Milkman (in most regions)
Ice delivery man
Photographic film developer / darkroom technician
Human computer (manual calculators for science/engineering)
Copy boy (newspaper offices)
Pinsetter (manual bowling alley worker)
Leech collector (medical use in past centuries)
Rat catcher
Lector (read aloud to factory workers)
Log driver (river-based timber transport)
Switchman (railroad signaling, now automated)
Gas station attendant (in many countries, replaced by self-service)
Lift boy (early escalator/elevator assistants)
Typesetter (printing press worker)
Linotype operator
Morse code radio operator
Street sweeper (manual, now mechanized)
Coal stoker (steam engines, ships, trains)
Lampblack maker (for ink production)
Powder monkey (naval artillery assistant)
Knitting machine minder (early textile factories)
Copy typist (office role before computers)
Telephone booth attendant
Railway ticket clerk (largely replaced by machines/apps)
Cinema usher (in many places)
Newspaper delivery boy (declining with digital news)
Punch card operator (early computing)
Keypunch operator
Typographer (manual font setting)
Ice cutter (harvested ice before refrigeration)
Street photographer (instant portraits, replaced by smartphones)
Lamplighter’s apprentice
Chimney sweep (rare today, mechanized cleaning)
Coal delivery man
Horse-drawn carriage driver (outside tourism)
Telegraph messenger boy
Phonograph record cutter
Photostat operator (early photocopying)
Dictaphone operator
Elevator starter (assigned elevators manually in large buildings)
Bowling alley pin boy
Radio drama sound effects artist (many replaced by digital libraries)
Typing pool worker
Telephone directory compiler
Map engraver (manual cartography)
Lighthouse keeper (automated beacons)
Toll booth collector (in many regions, replaced by electronic tolls)
Newspaper compositor
Punch-and-roll operator (audio editing, now digital)
Street organ grinder (entertainment profession)
Telegraph lineman
Coal miner’s canary keeper (safety role, replaced by sensors)
Photographic enlarger (manual photo printing)
Railway porter (largely reduced)
Copy editor (in traditional print houses, now digital workflows)
Soda jerk (classic diner role)
Typing instructor (declined with universal computer literacy)
Telephone switchboard supervisor
Mimeograph operator
Telex operator
Dictation secretary
Slide projector operator
Vinyl record pressing technician (rare, niche only)
Newspaper typesetter
Punch card sorter
Keypunch verifier
Photographic retoucher (manual, pre-digital Photoshop era)
Microfiche librarian
Card catalog clerk (libraries now digital)
Railway signalman
Telegraph cable splicer
Copy holder (read aloud for proofreaders)
Street lamp trimmer (oil lamps)
Horse farrier (common, now niche hobbyist role)
Steam locomotive fireman
Coal gas plant worker
Icebox delivery man
Telephone booth repairman
Vinyl record DJ (traditional, now digital mixing)
Newspaper headline setter
Photographic plate maker
Slide carousel operator
Dictaphone typist
Punch card programmer
Telephone exchange clerk
Photographic negative washer
Mimeograph stencil cutter
Teletype operator
Photographic contact printer
Railway telegraph clerk
Photographic enlarger assistant
Photographic retouching artist (manual brushwork)

At least AI helped me to obtain the list, that villain.

@JackDeth - "We need a government that will step in and protect the people from corporations that want to replace them."

The corporations are the government; most people are either too stupid to realize it or outright support it because they think the companies are their "friends".