DC Rebirth Money Gimmick Comes To a End: Marvel Wins October Comic Sales!!

DC Rebirth Money Gimmick Comes To a End: Marvel Wins October Comic Sales!!

The last three months of DC Rebirth put them on top. Let's take a closer look at the October 2016 comic sales to see what caused a shift between DC and Marvel.

By CaptainSalt - Nov 11, 2016 06:11 PM EST
Filed Under: Marvel Comics
Source: comichron.com

The result of October's action was a return for Marvel to the top of the unit and dollar market shares charts, after several months during which DC's Rebirth titles gave it the lead. The returnable phase of releases is coming to an end for most of those books, yet DC remained a strong second with both figures topping 30%. Boom shot up to fourth place in unit sales, though much of that again is a Loot Crate statistical artifact.

Dollar Share Unit Share
Marvel 35.89% 36.58%
DC 30.70% 34.76%
Image 9.45% 8.83%
IDW 4.70% 3.44%
Dark Horse 3.47% 2.27%
Boom 2.85% 5.55%
Dynamite 2.00% 1.54%
Titan 1.23% 1.13%
Viz 0.88% 0.29%
Oni 0.81% 0.58%
Other 8.00% 5.02%
 
Marvel's win is actually greater than appears. Diamond counts what retailers ordered not what they sold. So it's no way to tell how much of the initial orders got returned later.

Marvel's Champions #1was the distributor's top comic in dollar terms.

Comic Book Price Publisher
1 Big Trouble In Little China/Escape From New York #1† $3.99 Boom
2 Champions #1 $4.99 Marvel
3 Doctor Strange and the Sorcerers Supreme #1 $3.99 Marvel
4 Dark Knight III: The Master Race #6 $5.99 DC
5 Batman #8 $2.99 DC
6 Batman #9 $2.99 DC
7 Civil War II #6 $4.99 Marvel
8 Darth Vader #25 $5.99 Marvel
9 All-Star Batman #3* $4.99 DC
10 The Walking Dead #159 $2.99 Image
 
As of now(October 2016) for the year of 2016 Marvel is at 372% dollar share. DC is at 294%. Which means even if DC hits there highest monthly percent of Rebirth over Marvel which is 9% for the last two months of 2016 there still gonna lose for the year by about 50% dollar share. Marvel wins for 16 years in a row. And DC just lost October. Basically it's impossible for DC to win 2016 at this point. And the true win is actually worse than that because the returnable Rebirth titles makes DC's numbers look over inflated.

Marvel will win 2016 by about 100% dollar share.
About The Author:
CaptainSalt
Member Since 11/4/2016
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