A new poster for Spider-Man: Brand New Day has swung online, and in Sony's social posts, it's accompanied by the message, "The world has forgotten Peter Parker, but he hasn’t forgotten them."
In Spider-Man: No Way Home, the only way to save the world was to make everyone forget that Peter Parker exists. That left the hero truly alone for the first time, and in the wake of Aunt May's death, neither his fellow heroes nor MJ, Ned Leeds, or Happy Hogan have any idea of who Peter is.
The release of this poster could be signalling that another trailer is imminent. As of now, it looks like Marvel Studios is saving the Avengers: Doomsday trailer for this July's San Diego Comic-Con, meaning a new look at Spider-Man: Brand New Day could be paired with The Mandalorian and Grogu next weekend.
Time will tell on that front, but this movie has a very different feel from its predecessors, and the poster suggests we'll get a scene with Peter removing his street clothes to reveal his homemade costume underneath.
Holland previously described Spider-Man: Brand New Day as "a fresh start." He added, "I think what Peter Parker is going through post-Spider-Man: No Way Home is really profound and unique to the superhero genre."
"I think that we have villains that are really new and fresh and interesting. The action is absolutely out of this world," the actor continued. "The thing I'm most excited about with Brand New Day is I think more so than any of our previous movies, New York is really a key character in the fabric of this movie."
Holland went on to say that a big part of this story is the franchise's leads "[finding] their identity and [becoming] adults," and in Peter Parker's case, that's all about "evolving" and "learning to really like find an identity."
Check out this new Spider-Man: Brand New Day poster below.
New t-shirts for Spider-Man: Brand New Day have also been revealed. Some feature familiar shots of the web-slinger and his enemies, while others show Holland's Spidey pulling off previously unseen comic-inspired poses.
Following the record-breaking success of Spider-Man: No Way Home, Spider-Man: Brand New Day begins a brand new chapter for Peter Parker and Spider-Man. Four years have passed since the events of No Way Home, and Peter is now an adult and living alone after erasing himself and the memories of him from those he loves.
In a New York that no longer knows his name, he has devoted himself wholeheartedly to protecting his city as Spider-Man full-time. But as the demands on him grow, he is put under increasing pressure. This triggers an unexpected physical change that threatens his existence, while a strange wave of crime emerges - and gives rise to one of the most dangerous threats he has ever faced.
Spider-Man: Brand New Day's cast includes Tom Holland, Zendaya, Sadie, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo.
The movie is directed by Destin Daniel Cretton and written by Chris McKenna & Erik Sommers. The film is produced by Kevin Feige, Amy Pascal, Avi Arad and Rachel O'Connor.
Spider-Man: Brand New Day swings into theaters on July 31, 2026.