Did SUPERMAN Really Make A $125 Million Theatrical Profit For The Studio? Not So Fast...

Did SUPERMAN Really Make A $125 Million Theatrical Profit For The Studio? Not So Fast...

A recent report claimed that James Gunn's Superman earned a profit of $125 million for Warner Bros./DC Studios, and while this may be true, that full amount did not come from the movie's theatrical run...

By MarkCassidy - Sep 09, 2025 01:09 PM EST
Filed Under: Superman

James Gunn's Superman finished its theatrical run with a reported $613 million global haul. While some feel that the first DCU movie - and the iconic DC Comics hero's long-awaited return to the big screen - really should have performed a little better, the reboot still emerged as the highest-grossing comic book film of the year, surpassing all three Marvel Studios releases, The Fantastic Four: First Steps, Captain America: Brave New World, and Thunderbolts*.

Variety recently reported that Superman ultimately made a profit of $125 million for Warner Bros./DC Studios, but analysts believe that the movie may have run up a budget of over $330 million after P&A (all marketing, advertising, publicity, promotion and releasing costs) is factored in.

Though some took Variety's report at face value, the numbers simply didn't add up for others.

During last night's episode of The Hot Mic, co-host Jeff Sneider pointed out that the majority of that $125 million most likely came from ancillary profits (ie, cable rights, VOD, etc), and that Superman probably only made a theatrical profit of around $25 million.

The studio hasn't released any official numbers so it's impossible to know for sure, but this does seem to make a bit more sense when you do the math!

At the end of the day, it doesn't really matter. The studio was clearly happy enough with Superman's box office performance, as we recently learned that Man of Tomorrow will hit theaters on July 9, 2027. Production is expected to get underway next summer. 

Superman also stars Rachel Brosnahan as Lois Lane, Nathan Fillion as Guy Gardner, Edi Gathegi as Mr. Terrific, and Anthony Carrigan as Metamorpho (we wouldn't be at all surprised if they also return for Man of Tomorrow).

The cast also features Pruitt Taylor Vince and Neva Howell as "Ma" and "Pa" Kent, and Milly Alcock's Supergirl makes her DCU debut ahead of her own Woman of Tomorrow movie.

"And that’s a wrap," Gunn posted last year when filming concluded. "God bless our cast and crew whose commitment, creativity, and hard work have brought this project to life. I set out to make a movie about a good man in a world that isn’t always so much. And the goodness and kindness and love I’ve encountered on a daily basis on the set has inspired me and thrust me forward when I felt too spent to move on my own.

Thank you all from the bottom of my heart. It has been an honor. The destination has been Superman, but the journey has been the toil and the laughter and the emotions and ideas and magic we’ve shared together on set - and for that I am forever grateful."

You can check out a synopsis for the movie below.

"In his signature style, James Gunn takes on the original superhero in the newly imagined DC universe with a singular blend of epic action, humor and heart, delivering a Superman who’s driven by compassion and an inherent belief in the goodness of humankind."

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WalletsClosed
WalletsClosed - 9/9/2025, 1:28 PM
NO! It did NOT! And it's been disproven multiple times. For it to make that much, it would've needed WELL over 1 billion at the box office. Don't let any bullshitters bullshit to you. Captain America: Bullshit World, Thundershits, Fantastic Flop, and Diaperman all FLOPPED HARD. This is the WORSE year for CBM's maybe ever.

Reboot the MCU and DCU
harryba11zack
harryba11zack - 9/9/2025, 1:32 PM
Studio inflation
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bobevanz
bobevanz - 9/9/2025, 6:57 PM
@harryba11zack - fake news
soberchimera
soberchimera - 9/9/2025, 1:34 PM
Zaslav to Gunn…
chumpchampion
chumpchampion - 9/9/2025, 5:50 PM
@soberchimera - respect the Garth Merenghi pull!
TheVisionary25
TheVisionary25 - 9/9/2025, 1:36 PM
Doesn’t Jeff Sneider have some sort of beef against James Gunn?

If so then idk if he would be the most objective person for this “analysis”…

Anyway whatever the case is , WB moving forward with another chapter in the “Superman Saga” I feel is proof enough that they were happy with the results as they should be since it was a solid film imo!!.

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WruceBayne
WruceBayne - 9/9/2025, 1:38 PM
So it made $125 million dollars in profit as of today, right? So if it came from VOD and other outlets, it’s still $125 million dollars in profits.
TheVisionary25
TheVisionary25 - 9/9/2025, 1:42 PM
@WruceBayne - yeah

I feel profit is profit no matter where it came from lol
Mikeg1965
Mikeg1965 - 9/9/2025, 1:55 PM
"Analysts" I.E. "NERDS" not privy' to actual numbers regarding Budgets, Advertising, Publicity, Promotion or "Facts". RANT ON NERDS, RANT ON.
bobevanz
bobevanz - 9/9/2025, 6:59 PM
@Mikeg1965 - 1.5x the production + marketing budget or 2.5x the production if you don't know marketing. I'm sure they taught you multiplication as some point
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