Netflix CEO Ted Sarandos Reveals Why The Streamer Didn't Battle Paramount For Warner Bros.

Netflix CEO Ted Sarandos Reveals Why The Streamer Didn't Battle Paramount For Warner Bros.

Netflix CEO Ted Sarandos has revealed why the streaming giant walked away from the table rather than engaging in an all-out war with Paramount Skydance for Warner Bros. Discovery.

By JoshWilding - Mar 01, 2026 03:03 PM EST
Filed Under: Netflix
Source: Bloomberg

Despite Warner Bros. Discovery and Netflix's announcement that the streaming giant would acquire Warner Bros. Pictures and HBO for a massive $87.2 billion, Paramount Skydance never gave up on its quest to acquire the company. 

When Paramount upped its offer last week (in a deal that includes its news and cable TV networks, none of which Netflix wanted), the expectation was that we'd get a fight to see which corporation would ultimately win the day. Instead, Netflix said the asking price was "no longer financially attractive" and immediately walked away from the table. 

With that, Paramount's $111 billion megadeal for Warner Bros. Discovery is officially a go. While there are still regulatory hurdles, many of those aren't expected to be an issue given the Ellison family's close relationship with President Donald Trump.

In a new interview with Bloomberg, Netflix co-CEO Ted Sarandos has revealed why the company decided against upping its bid and engaging in all-out war with Paramount. 

"We had a very tight range that we’d be willing to pay and made that offer back when we closed this deal," he explained. "We hadn’t moved much from that, except for moving to cash, which served to move the deal faster. I’m happy where we got in and happy where we got out."

"We knew right away, when we got the notice on Thursday, that they had a superior offer and the details of that deal. We knew exactly what we were gonna do."

Ultimately, Netflix still wins. The company's stock price has increased in recent days, and Paramount has agreed to pay them a $2.8 billion cancellation fee. 

Sharing his take on whether he believes Paramount's merger with WBD should be approved, Sarandos said, "It should be highly scrutinized, the way I’m glad that ours was highly scrutinized. It should be looked at with every bit of the same microscope. Remember, we were asked to go and testify. David and I both were. I came." 

Elaborating on his feelings about Paramount's David Ellison, he described the brief battle with him as, "Unusual, yeah, unusual, irrational, whatever words you want to use in that. It’ll be fascinating to see the next steps. I have been on the record a lot in the last two weeks talking about what I think the future looks like."

"I’m confident in our future that we’re not impacted by all that. In fact, maybe it’s to our advantage. But I hope I’m wrong for the sake of the industry," Sarandos noted, sharing his belief that Warner Bros. Pictures may once again be up for grabs somewhere down the line. "Possibly. Or if you look at the history of Warner Bros..."

About The Author:
JoshWilding
Member Since 3/13/2009
Comic Book Reader. Film Lover. WWE and F1 Fan. Rotten Tomatoes-approved critic and ComicBookMovie.com's #1 contributor.
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TheJok3r
TheJok3r - 3/1/2026, 3:44 PM
They know Paramount will run it into the ground and they'll be able to get it for half the price in a couple of years.
Joker666
Joker666 - 3/1/2026, 4:24 PM
@TheJok3r - Came here to say the same thing!
TheShellyMan
TheShellyMan - 3/1/2026, 4:56 PM
@TheJok3r - Good point lol.
spr0cks
spr0cks - 3/1/2026, 5:10 PM
@TheJok3r -

Correction:-
"They'll be able to get.....the parts they want....for half the price in a couple of years"

They won't be obligated to buy it all including parts they have no interest in like CNN, or the TV production assets like they were in this deal.
Apophis71
Apophis71 - 3/1/2026, 5:16 PM
@spr0cks - A lot of the TV stuff never was in the Netflix deal, certainly not CNN, most the TV stuff was being spun off separately by WBD unlike with the Paramount bid which was for everything (but may be forced to spinoff some bits LIKE CNN due to what they already have in the same sorta way Disney was with Fox)
SonOfAGif
SonOfAGif - 3/1/2026, 6:11 PM
@TheJok3r - Paramount only wanted CNN. Don't be surprised if they sell off WB properties to various studios.
RolandD
RolandD - 3/1/2026, 7:11 PM
@SonOfAGif - This is the first time I’ve heard anyone say that.
incredibleTalk
incredibleTalk - 3/1/2026, 7:43 PM
@TheJok3r - Sorry but I just don't understand why people care about the rich getting richer...just saying!
TheJok3r
TheJok3r - 3/1/2026, 7:50 PM
@incredibleTalk - I care about Batman, not WB as a whole.
DraculaX
DraculaX - 3/1/2026, 8:52 PM
@TheJok3r - or the deal will get blocked (cope)
TheJok3r
TheJok3r - 3/1/2026, 8:59 PM
@DraculaX - I think an argument could be made for the deal getting blocked for both Netflix and Paramount, although for different reasons. With that said, we've seen many deals that should've gotten blocked go through, so I don't think it's too likely.
Ryguy88
Ryguy88 - 3/1/2026, 9:00 PM
@TheJok3r - so youre saying it will be even worse for movie fans and theatres as it will give Netflix even more IP.
TheJok3r
TheJok3r - 3/1/2026, 9:06 PM
@Ryguy88 - I think as consumers, we need more options. I'm just not a fan of a handful of corporations owning all the IP.
Ryguy88
Ryguy88 - 3/2/2026, 8:12 AM
@TheJok3r - and youre talking about Netflix owning not only WB/HBO/Discovery, but Paramount too. Dark times ahead if thats the case.
TheJok3r
TheJok3r - 3/2/2026, 9:46 AM
@Ryguy88 - I don't want it to happen, but if Paramount doesn't turn things around, then it's a possibility.
UltimaRex
UltimaRex - 3/2/2026, 1:11 PM
@TheJok3r - we may have differences, but I hope you can join me in being annoyed over becoming amateur accountants/businessmen just because we like X superhero.
TheExile117
TheExile117 - 3/1/2026, 3:48 PM
Did Paramount actually win tho. Looks like they got fleeced
spr0cks
spr0cks - 3/1/2026, 5:14 PM
@TheExile117 -
They overpaid.
Everyone in the industry knows that.

That's part of the whole reason Netflix's own bid caused their own stock price to take a hit, and also why it jump back up when they dipped.

And worse than overpaying, they took on a lot of debt to do so, which means they're going to have to lay off a whole lot of people not just from the WB/HBO/CNN side, but also from their own side at Paramount/CBS
Forthas
Forthas - 3/1/2026, 3:54 PM
If they wind up buying Paramount AND Warner Brothers in a few years Sarandos would have provided a Master class in business to the Ellison clowns!


FlixMentallo21
FlixMentallo21 - 3/1/2026, 3:59 PM
Sarandos is still a chickens***...
ModHaterSLADE
ModHaterSLADE - 3/1/2026, 4:16 PM
Hopefully, Netflix is playing the long game and will just snatch it up if Paramount screws it up🤷🏾‍♂️
TheVisionary25
TheVisionary25 - 3/1/2026, 4:20 PM
Lol @ Ted with the sneaky comments about Paramount being highly scrutinized as they should when we likely know they won’t be & he probably realizes too.

Ellison & Paramount trying to get WB just reeked of desperation which made sense given how they still aren’t doing well so they need enough IP and such to help make their money back as much as possible while Netflix is in a far better financial position…

Given how Paramount Skydance is going now , I wouldn’t be surprised if they would have to sell down the line too which is where Netflix scoops them up.

Sarandos I think might be playing the Palpatine-esque long game , especially given his final comment about WB’s history lol!!.
Thing94
Thing94 - 3/1/2026, 4:23 PM
Go Paramount! Go Trump! Yeah!
UltimaRex
UltimaRex - 3/1/2026, 5:44 PM
@Thing94 - into the ground! Yeah!
RolandD
RolandD - 3/1/2026, 8:05 PM
@Thing94 - The most unpopular president ever. LOL. Only his cult members approve of the job that he is doing, running America into the ground.
Waifuslayer2
Waifuslayer2 - 3/1/2026, 8:52 PM
@RolandD - lmfaooooo you never fail to take the bait, ever! 😂🤣😂🤣

TDS is the funniest mental illness ever.
User Comment Image
DraculaX
DraculaX - 3/1/2026, 8:54 PM
@Waifuslayer2 - can't hear with his dick in your mouth
Waifuslayer2
Waifuslayer2 - 3/1/2026, 8:57 PM
@DraculaX -.... User Comment Image
LogansRazor
LogansRazor - 3/1/2026, 4:30 PM
It should scare Americans how much money they willing to throw at this, how much politics are involved, and how much media and pull that company now owns in America. I understand this might be "better" for the industry, but the "evils" we believe we are all fighting, just got a lot stronger. It is about the control of media, and propaganda, not saving movies.
Repian
Repian - 3/1/2026, 4:36 PM
@LogansRazor - And many actors and directors are idealists. They'll rush to Netflix, Disney, Sony, and other studios, avoiding Paramount like a contagious disease. Then Paramount will turn to AI and other actors eager for an opportunity.
PapaSpank54
PapaSpank54 - 3/1/2026, 10:31 PM
@LogansRazor - one step closer to one media company for America.
Clintthahamster
Clintthahamster - 3/2/2026, 9:45 AM
@LogansRazor - "It should scare Americans"

For anyone paying attention, it does. Though I honestly think most of us are well past scared. Me, I'm cycling back and forth between defeated, optimistic, and furious, with a healthy sprinkling of "laughing in the face of the abject absurdity of it all."
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